Watches & Wonders 2026 has landed. The Crown's centenary collection won't break the internet. It'll just quietly remind everyone else who owns it.
Hublot Taps The G.O.A.T.S. of Sport To Reload Their Most Iconic Collection
Five new Big Bang Reloaded references, two athlete editions with Mbappé and Bolt, and a Spirit of Big Bang Impact trio that sets diamonds directly into sapphire for the first time in brand history.
Chopard’s Manufacture Turns 30 At Watches & Wonders and These Two Watches Tell the Whole Story
At Watches and Wonders 2026, the L.U.C 1860 returns in "Areuse Blue" and the Alpine Eagle 41 XPS gets a warm new dial and a redesigned bracelet. Both carry the same Geneva-sealed, chronometer-certified movement that started it all in 1996.
Jaeger-LeCoultre Brought a Triple-Axis Tourbillon, a Minute Repeater You Can See Through, and Hokusai Paintings to Watches & Wonders 2026
Two new Hybris showstoppers, four Hokusai enamels finishing an eight-year project, and a nature-inspired Reverso One capsule. JLC is showing off.
TAG Heuer Rewired the Monaco From the Inside Out Then Built a Whole New Chronograph To Prove It
At Watches and Wonders 2026, the square icon gets a titanium case, an in-house Calibre TH20-11, and a properly ergonomic redesign. And then there's the Evergraph, which tears up the chronograph rulebook entirely.
Panerai Went Full Tool Watch At Watches & Wonders 2026, And It’s The Most Rugged It’s Looked In Years
Four new hand-wound Luminors. Three-day, eight-day and 31-day power reserves. All rooted in the Ref. 6152/1 case architecture from the 1960s. One limited to 200 pieces in Goldtech. This is Panerai doubling down on what made it famous.
Zenith Brought Four Watches To Geneva. Every Single One Is A Love Letter To The Diehards
The Le Locle manufacture isn't chasing new fans at Watches and Wonders 2026. It's rewarding the ones who never left.
IWC’s Most Princely Collection Turns 20 and Gets a Golden Glow Up
IWC's blue-dial Le Petit Prince editions have been quietly building one of watchmaking's most devoted followings for two decades. Now Schaffhausen is marking the anniversary with five new Pilot's Watches, and the gold Mark XX might be the collection's most refined expression yet.
Cartier Just Dropped A Brand New Collection For Watches & Wonders
From a platinum Crash Squelette limited to 150 pieces to the return of the Roadster after two decades off the grid, Cartier's 2026 showing is the broadest, most ambitious lineup the Maison has fielded in years.
Rory McIlroy Just Won Back-to-Back Masters Wearing One of Omega’s Rarest Watches
Paired nicely with a green Whoop fitness tracker.
The Watch Brand Collectors Have Been Whispering About Just Came Back From The Dead
The man who transformed Breitling is reviving one of watchmaking's most important lost names, with five collections and haute horlogerie pricing.
Raymond Weil’s 50th Birthday Present To Itself Is A 37mm History Lesson
Raymond Weil marks half a century of independence with The Fifty, a 50-piece chronograph powered by a movement born the same year as the brand.
Bell & Ross BR-X3 Is One Of Their Weirdest Yet Most Innovative Releases To Date
Bell & Ross fuses case and calibre into a single architectural statement, limited to 99 pieces.
The Smartest Sports Chronograph Most People Have Never Heard Of Just Got A Summer Colourway
The Swiss independent's TONDA PF Sport Chronograph gets a summer-ready silver and teal colourway, powered by a COSC-certified in-house 5 Hz calibre.
Rolex Pepsi GMT Prices Are Going Nuclear As Discontinuation & Replacement Rumours Heat Up
Purchase requests up 500%. Prices climbing daily. And a leaked patent that points to something nobody expected.
Longines’ New HydroConquest Looks More Like an Omega Seamaster Than the Actual Seamaster
When you combine a Rolex Submariner and an Omega Seamaster you get this.
Breitling’s Most Complicated Navitimer Just Got Its Most Luxurious Case
The Navitimer B19 Chronograph 43 Perpetual Calendar now comes in full platinum, limited to 75 pieces, and priced at A$74,990.
Breitling’s Navitimer Limited Concorde Tribute Celebrates A Glorious Era Of Fancy Travel
The new Navitimer B01 Chronograph 43 Tribute to Concorde marks 50 years since the supersonic jet's first commercial flight with a blue dial inspired by the view from 60,000 feet, white subdials referencing the aircraft's nickname, and a production number tied to its Olympus engines.
Breitling’s New Collingwood Superocean Might Be the Most Divisive Watch in Australian Sport
Breitling just picked a side in Australia's most tribal sport, dropping a 125-piece Collingwood Superocean that'll either thrill you or infuriate you.
The Best Watch Cleaning Kits To Keep Your Timepiece Looking Fresh
No excuses. Keep it clean.
Toto Wolff Was Spotted Wearing Two IWC Watches In Melbourne, And His Response Was Peak Toto
The Mercedes boss had a George Russell edition on one wrist and his own Shock Absorber XPL on the other. And no, he didn't care.
What Rolex Will Release In 2026… Based On What They’ve Actually Done Over The Past Five Years
Watches & Wonders runs April 14-20. Here's what's coming, what's possible, and what the internet is kidding itself about.
The Rolex Pepsi GMT Is Dead. Secondary Market Chaos Has Already Begun
If you've been sitting on a Rolex GMT Master II Pepsi, today's a good day. If you've been sitting on a waitlist for one, not so much.
Rolex Sold A Staggering Number Of Watches In 2025
In 2025, Rolex didn't just lead the Swiss watch industry. It basically was the Swiss watch industry.
TAG Heuer’s New Connected Watch Turns Your Wrist Into a Live F1 Pit Wall
A smartwatch built around a full Formula 1 experience, not just a branded dial.
How To Keep Almost Every Watch Looking Like New
For goodness sake, be careful with gold!
The Fastest Growing Watch Brand In The World Isn’t Who You Think It Is
While the rest of the industry was having a rough 2025, this brand was up 14%.
Rolex’s Secret Business Ownership Structure Behind Every Watch Ever Sold
When you think about it, it's absolute genius.
The Swiss Standard For Watchmaking Has Just Received A Big Upgrade
COSC is introducing a tougher certification tier, and your next watch might need to earn it.
Bell & Ross Just Dropped Its Best-Looking Dive Watch Ever, And It’s Dripping In Bronze
A darling of the deep.
Formula 1’s ‘Prettiest’ Man Drops Exclusive IWC Pilot Collection
That's A Lot Of Blue
Breitling Drop Exclusive Aston Martin Aramco Formula 1 Watch and It’s a Stunner
This is the first Navitimer ever to be produced in titanium.
Audemars Piguet’s Coolest Watch In Years Is Also Its Quietest
You don't need to be a shady crypto bro to wear this one.
What Watch Does Lando Norris Wear?
Suns out, guns out, watches out.
Gen Z’s New Offline Obsession Could Be Luxury Watchmaking’s Best Moment Yet
Gen Z’s analogue turn is quietly making wristwatches cool again. Less scrolling, more intention. From microbrands to Swiss heavyweights, watches thrive in the post-scroll era.
Watch Trends We Expect (Want) To See In 2026
Watchmaking is shifting again. More colour, smarter partnerships, serious mechanics and thoughtful collections signal a more confident, considered era heading into 2026.
The Truth About Rising Watch Prices
All boats rise with the tide
Rolex 2026 Prices Revealed As Steel Watches Hit Breaking Point
How much is too much for the crown?
Rolex’s Strategy Shift Puts The Watch Aftermarket On Notice
Time's up for the flippers?
This Is One Luxury Watch Market Switzerland Simply Can’t Afford To Lose
Watches of Switzerland just posted a 15% surge in US sales; nearly 60 percent of total profitability now comes from American wrists. Even tariffs cannot slow demand.