Watches

Not everything at the world's most expensive watch fair costs more than a car. Here are eight worth actually buying.

At Watches and Wonders 2026, the Octo Finissimo drops to 37mm, gets a brand new in-house movement, and arrives in four versions. It's the most significant evolution of the line since 2014.

Rolex killed the steel Pepsi two weeks ago. The grey market lost its mind. And anyone buying in right now is funding somebody else's renovation.

Every watch that matters from the biggest week in horology, ranked by how much they made us stop, stare and seriously reconsider our bank balance.

Tudor has pulled the Monarch out of its back catalogue for Watches and Wonders 2026, fitting it with an in-house calibre and a papyrus dial.

The Pilot's Watch Chronograph 41 Le Petit Prince brings IWC's white ceramic to a wrist-friendly size for the first time. Here's why that matters.

The watchmaker that powered every iconic integrated bracelet sports watch of the 1970s has, at long last, made one of its own. And it's about time.

You're going to like this one...

One of the true icons of the watch world. The Pepsi GMT captured the hearts and waitlists of many.

Watches & Wonders 2026 has landed. The Crown's centenary collection won't break the internet. It'll just quietly remind everyone else who owns it.

Five new Big Bang Reloaded references, two athlete editions with Mbappé and Bolt, and a Spirit of Big Bang Impact trio that sets diamonds directly into sapphire for the first time in brand history.

At Watches and Wonders 2026, the L.U.C 1860 returns in "Areuse Blue" and the Alpine Eagle 41 XPS gets a warm new dial and a redesigned bracelet. Both carry the same Geneva-sealed, chronometer-certified movement that started it all in 1996.

Two new Hybris showstoppers, four Hokusai enamels finishing an eight-year project, and a nature-inspired Reverso One capsule. JLC is showing off.

At Watches and Wonders 2026, the square icon gets a titanium case, an in-house Calibre TH20-11, and a properly ergonomic redesign. And then there's the Evergraph, which tears up the chronograph rulebook entirely.

Four new hand-wound Luminors. Three-day, eight-day and 31-day power reserves. All rooted in the Ref. 6152/1 case architecture from the 1960s. One limited to 200 pieces in Goldtech. This is Panerai doubling down on what made it famous.

The Le Locle manufacture isn't chasing new fans at Watches and Wonders 2026. It's rewarding the ones who never left.

IWC's blue-dial Le Petit Prince editions have been quietly building one of watchmaking's most devoted followings for two decades. Now Schaffhausen is marking the anniversary with five new Pilot's Watches, and the gold Mark XX might be the collection's most refined expression yet.

From a platinum Crash Squelette limited to 150 pieces to the return of the Roadster after two decades off the grid, Cartier's 2026 showing is the broadest, most ambitious lineup the Maison has fielded in years.

Paired nicely with a green Whoop fitness tracker.

The man who transformed Breitling is reviving one of watchmaking's most important lost names, with five collections and haute horlogerie pricing.

Raymond Weil marks half a century of independence with The Fifty, a 50-piece chronograph powered by a movement born the same year as the brand.

Bell & Ross fuses case and calibre into a single architectural statement, limited to 99 pieces.

The Swiss independent's TONDA PF Sport Chronograph gets a summer-ready silver and teal colourway, powered by a COSC-certified in-house 5 Hz calibre.

Purchase requests up 500%. Prices climbing daily. And a leaked patent that points to something nobody expected.

When you combine a Rolex Submariner and an Omega Seamaster you get this.

The Navitimer B19 Chronograph 43 Perpetual Calendar now comes in full platinum, limited to 75 pieces, and priced at A$74,990.

The new Navitimer B01 Chronograph 43 Tribute to Concorde marks 50 years since the supersonic jet's first commercial flight with a blue dial inspired by the view from 60,000 feet, white subdials referencing the aircraft's nickname, and a production number tied to its Olympus engines.

Breitling just picked a side in Australia's most tribal sport, dropping a 125-piece Collingwood Superocean that'll either thrill you or infuriate you.

No excuses. Keep it clean.

The Mercedes boss had a George Russell edition on one wrist and his own Shock Absorber XPL on the other. And no, he didn't care.

Watches & Wonders runs April 14-20. Here's what's coming, what's possible, and what the internet is kidding itself about.

If you've been sitting on a Rolex GMT Master II Pepsi, today's a good day. If you've been sitting on a waitlist for one, not so much.

In 2025, Rolex didn't just lead the Swiss watch industry. It basically was the Swiss watch industry.

A smartwatch built around a full Formula 1 experience, not just a branded dial.

For goodness sake, be careful with gold!

While the rest of the industry was having a rough 2025, this brand was up 14%.

When you think about it, it's absolute genius.

COSC is introducing a tougher certification tier, and your next watch might need to earn it.

A darling of the deep.

Yaaaas, king!

Shaka, brah!

That's A Lot Of Blue