Watches

Breitling just picked a side in Australia's most tribal sport, dropping a 125-piece Collingwood Superocean that'll either thrill you or infuriate you.

No excuses. Keep it clean.

The Mercedes boss had a George Russell edition on one wrist and his own Shock Absorber XPL on the other. And no, he didn't care.

Watches & Wonders runs April 14-20. Here's what's coming, what's possible, and what the internet is kidding itself about.

If you've been sitting on a Rolex GMT Master II Pepsi, today's a good day. If you've been sitting on a waitlist for one, not so much.

In 2025, Rolex didn't just lead the Swiss watch industry. It basically was the Swiss watch industry.

A smartwatch built around a full Formula 1 experience, not just a branded dial.

For goodness sake, be careful with gold!

While the rest of the industry was having a rough 2025, this brand was up 14%.

When you think about it, it's absolute genius.

COSC is introducing a tougher certification tier, and your next watch might need to earn it.

A darling of the deep.

Yaaaas, king!

Shaka, brah!

That's A Lot Of Blue

This is the first Navitimer ever to be produced in titanium.

You don't need to be a shady crypto bro to wear this one.

Suns out, guns out, watches out.

Gen Z’s analogue turn is quietly making wristwatches cool again. Less scrolling, more intention. From microbrands to Swiss heavyweights, watches thrive in the post-scroll era.

Watchmaking is shifting again. More colour, smarter partnerships, serious mechanics and thoughtful collections signal a more confident, considered era heading into 2026.

All boats rise with the tide

How much is too much for the crown?

Time's up for the flippers?

Watches of Switzerland just posted a 15% surge in US sales; nearly 60 percent of total profitability now comes from American wrists. Even tariffs cannot slow demand.

Panerai brings bronze to the Luminor Marina for the first time. A proper tool watch built for the sea, powered by a new movement and decades of heritage.

TAG Heuer’s new Monaco Chronograph Las Vegas takes the brand’s most iconic square-case design into neon-lit territory, embracing the adrenaline, colour and chaos of racing after dark.

OMEGA has rebuilt the Planet Ocean from the ground up, delivering a slimmer, sharper, more capable diver that confidently steps into Rolex Submariner territory for the first time.

Breguet’s Aiguille d’Or win marks a decisive shift for the historic manufacture, signalling renewed energy, sharper direction and a collector base finally taking a fresh look.

If I suddenly came into money, these are the watches I’d buy without hesitation.

In an age obsessed with automation, the world’s most expensive watches remain proudly hand-wound; intimate mechanical marvels powered by human touch, not convenience.

TAG Heuer celebrates Ayrton Senna’s fearless legacy with two new Formula 1 Chronographs — precision-built timepieces that honour the spirit, speed, and strength of Formula 1’s ultimate champion.

As cold as ice but as cool as an Italian.

Donald Trump’s 39% tariff on Swiss watches has backfired spectacularly, collapsing U.S. demand and pushing London to overtake America as the world’s largest luxury watch market.

LVMH’s surprise third-quarter growth has luxury executives breathing again. But can stabilising fashion sales and China’s comeback revive a watch industry still waiting for lift-off?

From Rolex to Grand Seiko, your watch says everything about you. Some are status symbols, some are statements, and some are just quietly perfect.

A. Lange & Söhne proves that simplicity demands mastery with the new SAXONIA THIN — two limited editions in Honeygold® and platinum featuring jet-black onyx dials.

Cartier has taken its most iconic design and given it a lightweight titanium edge, making the Santos tougher, sleeker, and more wearable than ever before.

TAG Heuer has knocked it out of the park with the new Connected Calibre E5, a smartwatch so good it makes everything else look dated.

Natural stone dials are back. From Rolex’s Tiger Iron GMT to Piaget’s 70s icons, 2025’s boldest watches prove we’re still drawn to a pretty face.

Richard Mille, the brand often dubbed the “billionaire’s handshake,” is set to open its first Australian boutique this year, marking a major moment for Sydney’s luxury scene.

Tariffs aren’t the only threat to watch prices. Labour shortages, soaring material costs, and in-house R&D are quietly making movements more expensive for collectors worldwide.

Explore the depths of style without the horrific price tag.