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A new wave of clubs is transforming luxury and connection in Australia and Soho House is about to raise the stakes.

After a disappointing British Airways experience, it was nice to be back on Qantas.

TAG Heuer is gaining ground in Australia as Rolex prices climb and stock vanishes. With F1 backing and cultural cachet, it’s mounting a serious challenge.

Sydney’s running scene has exploded. With its Marathon now a Major and ASICS dropping a collector’s shoe, the city has officially gone stride for stride with the world.

Maserati and Alfa Romeo are hinting at a manual supercar, built in Modena, reviving their shared legacy just as the analogue era nears extinction.

Luxury’s long boom is over. As the global market corrects, Hermès, Rolex and Cartier thrive. while LVMH, Gucci and Swatch face harsh new realities.

We tried and tested ten of the most popular men's t-shirt brands.

Sydney’s real estate market is thriving, and Gavin Rubinstein is reaping the rewards. His recent On Time superyacht charter is the ultimate luxury escape for a super agent.

Omoda’s new 9 SHS hybrid SUV lands in Australia with 395kW of power, bold styling, and enough luxury tech to worry its Euro rivals.

We tried British Airways 787-9 Business Class and it left us wanting less, not more.

The Old Fashioned gets a modern upgrade with 1800 Añejo Tequila: ged, agave-rich, and smoother than your mate’s Hinge bio.

Chopard has opened its most ambitious Australian boutique at Chadstone, blending quiet luxury, heritage design, and collector favourites like the Alpine Eagle and L.U.C Chronograph.

Today, straps more than just a functional accessory; they’re redefining how luxury watches are worn, collected, and enjoyed.

A. Lange & Söhne’s ZEITWERK challenges Swiss tradition with digital-style mechanics, rare precision, and bold German design. It’s a watch that values craft over clout.

I thought I was fit until I did a VO₂ max test. It pushed me to the limit, but now it’s completely reshaped how I train.

Breitling joins forces with Erling Haaland to launch a trio of Chronomats with meteorite dials; two limited editions and one you’ll never be able to buy.

If you're not First, you're last.

Buy your watch for love, not for resale.

Rolex just topped YouGov’s most recommended brands in Australia. It’s hard to buy, heavily hyped, but clearly still the watch Australians trust the most.

“Everyone’s on antidepressants.”

Whether it's an after work event or pre wedding cocktails, smart casual is an essential look in every man's wardrobe.

Formula 1’s fastest growth story isn’t on track. In 2025, teams are powered less by petrol and more by corporate partnerships worth billions of dollars.

Globally, Audi sales trail behind BMW and Mercedes, and in Australia, it doesn’t even rank in the top 10. Is a 2026 F1 seat the only way Audi can get noticed again?

Buy once, buy right...

Australia now offers over 550 car models, from BYD EVs to American SUV, but is this glut of choice helping consumers, or just making it harder?

Time+Tide’s final Surfer release with ZENITH is a white ceramic summer-ready piece made for Australian conditions, limited to 100 and built to be worn.

Jeff Bezos’ wedding drew nearly 100 private jets to Venice, highlighting the extreme carbon cost of private aviation as U.S. billionaires fuel climate inequality.

Despite falling luxury spending in the U.S., fine jewellery sales are booming, with affluent consumers turning to gold and diamonds for both emotional and investment value.

Nissan has slashed prices on its best-selling SUV in Australia, but with Chinese SSUV market dominance is this a tactical shift, or a last resort?

They're after blood.

Unfortunately, nature and hackers had other plans.