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Zeekr is inviting Australian customers to drive its upcoming EVs on ice in Queenstown before they reach local showrooms, wrapped in two nights at a five-star resort and a helicopter flight over the Southern Alps.

Eleven grams of gold got the headlines, but Swatch's real move was swapping a chaotic queue for a digital test of desire.

Luxury watch prices are climbing again, and the biggest surprise isn't Rolex, it's Cartier quietly picking up speed.

Christopher Nolan built The Odyssey around a film format only 41 cinemas on Earth can actually project, and Australia has exactly one of them.

One engine defined the modern hypercar for more than two decades. It powered the Veyron, the Chiron and some of the fastest cars Bugatti ever built, and now it's officially retired.

The Rainbow Daytona consigned by an Australian tech founder has closed at $510,000 on the hammer, breaking a national record that stood since 2023.

Most global carmakers dream of cracking the American market. BYD believes it can become the world's biggest car company without it.

Erling Haaland was spotted in Monaco as a passenger in a Bugatti Chiron. That is only a small glimpse of what might be football's most outrageous garage.

The Old Fashioned has belonged to whiskey for 150 years. 1800 Añejo speaks the same language with a completely different accent.

BMW built its reputation on engineering. In China's fast-moving EV market, buyers are increasingly judging luxury cars by their software instead.

Polestar made headlines by removing the rear window. Three years later, it is bringing it back.

Rolex's greatest watch nicknames were never invented by the company. They were earned. Jannik Sinner's favourite Daytona may have just become the next one.

Coffee shops have become the default meeting place for car enthusiasts. One café in Abu Dhabi decided to skip the car park and put the cars inside instead.

Artificial intelligence is creating a new generation of millionaires. Many of them are not buying supercars first. They are buying private jets.

BYD's premium Denza brand has unveiled a 1,582-horsepower electric supercar aimed directly at Porsche, Ferrari and McLaren, and the pricing makes clear this is not a budget play.

Qantas spent years trying to rebuild its reputation. Now it has something it has not had in a long time: the world's best punctuality record.

A Rainbow Daytona expected to fetch more than half a million dollars is heading to auction, and it could become the most expensive watch ever sold in Australia.

Mat Armstrong paid $168,000 for a GT3 RS that Porsche itself had refused to repair, on the theory that a great car was still in there somewhere.

Every summer, some of the world's most expensive yachts quietly converge on the Mediterranean, turning Spanish ports into temporary homes for billions of dollars' worth of floating luxury.

Big watches may still dominate social media, but the luxury watch industry is quietly moving in the opposite direction.

The highest-value consignment of Swiss watches in Australian history has landed at First State Auctions, led by a Rolex almost nobody gets to buy.

Collectors spent years chasing steel Rolexes. Now they are paying more than $3 million for one of Cartier's strangest watches.

Erling Haaland is going viral for his football, his Viking Row celebration and the growing number of women on Instagram who look exactly like him.

Luxury car brands built halo cars to make people dream. In China, those dreams are starting to wear different badges.

A Ferrari owner in China tried to keep the repair bill reasonable after children used his supercar as a playground, until the parents offered only $1,000.

Cupra has added a cheaper Tavascan to Australia, giving its electric SUV a lower entry price without making it look like the budget version.

Richard Mille and Colnago have built a cycling-inspired tourbillon for Tadej Pogačar, but the $1.4 million watch is too valuable to actually race with

Rare watches are still pulling serious money, but Phillips' record season shows collectors are looking well beyond the obvious names.

Norway's World Cup has become a strange mix of goals, rare Hermès bags and a viral rowing chant Americans cannot stop copying.

TAG Heuer has taken one of motorsport’s most recognisable colour schemes and turned it into a loud, lightweight Formula 1 chronograph.

MG's new MGU9 Black Edition lands in Australia first, tapping into the country's growing appetite for utes that look as good as they work.

Denza's Z9GT is arriving soon in Australia with supercar numbers, grand touring comfort and Daniel Craig helping give the brand a sharper luxury image.

Cadillac's OPTIQ squares up to the Chinese EV mob with real American engineering, a wagon-ish footprint, proper luxury, and a best-in-class sound system.

Airports are being redesigned with waterfalls, forests, luxury shopping and local food, turning the pre-flight wait into part of the travel experience.

Men spent decades pretending hard leather shoes were comfortable. Then the dress sneaker came along and gave everyone a way out.

Rolex has opened the world's highest watch boutique on Mount Titlis, turning the journey to buy a watch into part of the luxury experience.