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The Rolex Everyone Is Buying In 2025

Rolex isn’t immune to the luxury downturn, but Chrono24 data shows collectors are leaning into Datejust models, proving heritage and versatility trump hype in today’s softened market.

TAG Heuer

The TAG Heuer Watches Dominating The Aftermarket

The luxury slowdown has softened prices and shaken the industry, but on Chrono24 TAG Heuer’s icons still attract collectors. The Monaco, Carrera, and Aquaracer prove heritage and value outweigh hype in today’s market.