Jimmy Adeel

Tom Brady's million-dollar F.P. Journe sale was only the latest sign that the independent watchmaker has become the market's new obsession.

Audi’s new A6 allroad brings back the rugged luxury wagon with a wider body, proper off-road hardware and a possible Australian return.

Virgin Australia is preparing for its largest aircraft yet, with the first Boeing 737-10 expected to arrive in late 2027.

Porsche has ruled out a fully electric 911, choosing combustion and hybrid power for the sports car that still defines the brand.

The footballer recruited on LinkedIn just helped deliver one of the World Cup's biggest surprises.

BMW’s electric M3 preview shows a wild new future, but the petrol version is not being killed off just yet.

Rolex is raising gold watch prices again, showing that luxury’s richest buyers are still playing by a different set of rules.

The White House South Lawn has become a UFC arena, turning America’s most famous address into the strangest fight venue in modern sport.

A stolen Richard Mille at the US Grand Prix has turned Formula 1's VIP culture into a legal headache.

Qantas is cutting fares across Australia as the battle for domestic travellers heats up.

Audi has rebuilt the Q7 for a new generation, but its biggest luxury SUV still has plenty of combustion confidence left.

Levi’s latest lawsuit shows how a tiny piece of fabric became one of fashion’s most fiercely protected assets.

Idris Elba says the long-running push for him to become James Bond was never realistic and the franchise should remain pure escapism.

BYD's explosive growth in Australia has convinced the Chinese giant to develop a model tailored specifically for local buyers.

Qantas is preparing for life after the A380, but the replacement race is getting harder to time.

The expanded 2026 World Cup could deliver one billion extra pints for brewers, but the bigger story is how badly beer needs the party.

Ferrari has embraced electric power with the Luce, but Maranello insists one modern car trend still goes too far.

TAG Heuer's new Monaco Speed 12 turns the brand's square racing icon into an $1248,000 mechanical engine for the wrist.

Audi has revived its supercar ambitions with the Nuvolari, a 987HP hybrid coupe carrying serious Lamborghini DNA.

The Freedom Ship wants to put 80,000 people on a floating city that never stops travelling the world.

Rolex has brought back the Yacht-Master II with a cleaner design and a simpler approach.

Clint Eastwood spent a lifetime avoiding Hollywood fuss, and his retirement appears to be no different.

Lapland is trying to turn its quiet summer season into an adventure, with a real gold prize hidden somewhere under Finland's midnight sun.

Qantas’ Project Sunrise aircraft has finally flown, but the real test is whether passengers actually want to spend up to 22 hours in the air.

Audemars Piguet is pushing its colour era deeper into the Royal Oak Offshore, with summer-ready chronographs that make The Beast feel playful without losing its bite.

Toyota has stripped weight, removed the rear seats and kept the manual gearbox for the GRMN Corolla, turning its humble hatchback into a limited-run Nürburgring weapon.

Zeekr has reopened limited sales of its 912hp 001 Fifth Anniversary Edition, and the numbers make Europe’s expensive performance EVs look very uncomfortable.

Qantas has turned its newest Airbus A321XLR into a flying tribute to the Great Barrier Reef, but the bigger story is what the aircraft means for Queensland travel.

Adrian Portelli turned luxury giveaways into a viral business model, but Canberra now looks ready to treat subscription prize clubs as gambling.

Gucci will slap its name and signature colours on the Alpine F1 car from 2027, becoming the first luxury fashion house to hold a title partnership in the sport's history.

Ferrari has revealed the first proper look at its 30-metre Hypersail hull, a renewable-powered ocean racer built to chase speed without a combustion engine.

Rolex's long-running relationship with Roland-Garros shows why tennis remains one of luxury's smartest stages for selling time, taste and legacy.

Audi’s boss has not confirmed a new R8, but his praise for Lamborghini’s hybrid V8 makes the comeback feel a lot harder to ignore.

Ferrari’s first fully electric car is fast, expensive and Jony Ive-designed, but the real question is whether buyers still feel the magic when the engine noise is gone.

China’s Maextro S800 is not just a cheaper Rolls-Royce rival. It is proof that luxury in China is being rebuilt around technology, local pride and a very different idea of statu