Ben Esden

TAG Heuer is gaining ground in Australia as Rolex prices climb and stock vanishes. With F1 backing and cultural cachet, it’s mounting a serious challenge.

Sydney’s running scene has exploded. With its Marathon now a Major and ASICS dropping a collector’s shoe, the city has officially gone stride for stride with the world.

Maserati and Alfa Romeo are hinting at a manual supercar, built in Modena, reviving their shared legacy just as the analogue era nears extinction.

Luxury’s long boom is over. As the global market corrects, Hermès, Rolex and Cartier thrive. while LVMH, Gucci and Swatch face harsh new realities.

We tried and tested ten of the most popular men's t-shirt brands.

Sydney’s real estate market is thriving, and Gavin Rubinstein is reaping the rewards. His recent On Time superyacht charter is the ultimate luxury escape for a super agent.

Omoda’s new 9 SHS hybrid SUV lands in Australia with 395kW of power, bold styling, and enough luxury tech to worry its Euro rivals.

The Old Fashioned gets a modern upgrade with 1800 Añejo Tequila: ged, agave-rich, and smoother than your mate’s Hinge bio.

Chopard has opened its most ambitious Australian boutique at Chadstone, blending quiet luxury, heritage design, and collector favourites like the Alpine Eagle and L.U.C Chronograph.

Today, straps more than just a functional accessory; they’re redefining how luxury watches are worn, collected, and enjoyed.

A. Lange & Söhne’s ZEITWERK challenges Swiss tradition with digital-style mechanics, rare precision, and bold German design. It’s a watch that values craft over clout.

I thought I was fit until I did a VO₂ max test. It pushed me to the limit, but now it’s completely reshaped how I train.

Breitling joins forces with Erling Haaland to launch a trio of Chronomats with meteorite dials; two limited editions and one you’ll never be able to buy.

Rolex just topped YouGov’s most recommended brands in Australia. It’s hard to buy, heavily hyped, but clearly still the watch Australians trust the most.

Formula 1’s fastest growth story isn’t on track. In 2025, teams are powered less by petrol and more by corporate partnerships worth billions of dollars.

Australia now offers over 550 car models, from BYD EVs to American SUV, but is this glut of choice helping consumers, or just making it harder?

Time+Tide’s final Surfer release with ZENITH is a white ceramic summer-ready piece made for Australian conditions, limited to 100 and built to be worn.

Jeff Bezos’ wedding drew nearly 100 private jets to Venice, highlighting the extreme carbon cost of private aviation as U.S. billionaires fuel climate inequality.

Despite falling luxury spending in the U.S., fine jewellery sales are booming, with affluent consumers turning to gold and diamonds for both emotional and investment value.

Nissan has slashed prices on its best-selling SUV in Australia, but with Chinese SSUV market dominance is this a tactical shift, or a last resort?

Russell Crowe wore the Rolex Daytona ‘Tiffany’ at Wimbledon 2025: a bold, collector-grade statement piece that’s already turning heads and spiking resale prices.

Wimbledon might be known for its pristine lawns and muted applause, but behind the all-white dress code and strawberries lies a luxury racket that’s quietly printing millions.

As luxury watch sales stumble, a new wave of microbrands is winning over collectors with personality, storytelling, and surprisingly serious craftsmanship... at a fraction of the price.

Patricks’ AL1 capsules are a smart new solution for jet lag, combining clinically proven ingredients to help your body recover, refocus, and sleep better post-travel.

Getting pitted never looked so good.

The Breitling Superocean Heritage B01 Chronograph 42 is a laidback but serious diver that nails daily wear in Australia.

Racing legend Jacky Ickx says McLaren's biggest challenge won’t come from Red Bull... it’ll come from within.

Ferrari has trademarked two new model names, the SC40 and CZ26, fuelling speculation around a potential F40 tribute and a mysterious new collector’s car.

IWC’s latest Mojave Desert release combines military-grade ceramic, a 120-hour movement, and stealth design — proving once and for all that beige doesn’t have to be boring.

Hublot’s Square Bang Tourbillon leans into the square dial with a reinvented movement to match. Carbon-fibre, square architecture, and unapologetic disruption. This is inherently Hublot.

We tested Hisense’s 75” U8QAU Mini-LED TV in the DMARGE office, and it’s hands-down the best display we’ve ever installed. Here’s why.

Sydney Airport’s lost property auction is back, but watch lovers beware. From fake APs to overpriced Moonswatches, it’s become a horological minefield for bidders.

The Patek Philippe Nautilus 5711/1A was discontinued in 2021, just as demand hit fever pitch. Now it’s a $150K flex few will ever own.

Running isn’t cheap anymore. ShopBack’s Birthday event helps Aussie runners save real money on gear, flights, and recovery with upsized Cashback from 1-10 June.

I swapped my morning meetings for a hyperbaric oxygen chamber in Surry Hills, and it completely changed how I think about wellness, work, and recovery.

Crafted entirely in Fleurier, the Tonda PF Micro-Rotor embodies discreet luxury, ultra-thin engineering, and vertical integration across movement, dial, and case at haute horlogerie standards.