Ben Esden

Men are turning to stylists for clarity, confidence, and control. From boardroom makeovers to dating confidence, personal style is no longer a luxury. It’s an essential upgrade.

A. Lange & Söhne’s ZEITWERK DATE in pink gold is a radical mechanical statement — digital-style display, pure engineering, and bold defiance beneath the diall.

Still hunting for Father’s Day gifts? Our 2025 Australian gift guide has the best ideas for dads and grandads. Smart tech, grooming, training shoes, and top-shelf tequila.

Omoda’s new 9 SHS hybrid SUV lands in Australia with 395kW of power, bold styling, and enough luxury tech to worry its Euro rivals.

Inside the world’s most exclusive watch clubs, entry is earned through years of high-value purchases, unlocking private lounges where the real luxury is access and belonging.

A record 142,000 millionaires are on the move in 2025, and while Australia isn’t leading the pack, its stability and lifestyle still make it a contender.

AI concierges are redefining luxury travel for high-net-worth individuals, replacing human interaction with seamless, silent service tailored entirely to your preferences — no small talk required.

Luxury watch brands are talking sustainability. From recycled steel to bio straps. But are they helping the planet, or just selling another story with a green label?

Breitling brought surf, style, and Swiss precision to the Gold Coast, unveiling new Superocean models, luxury eyewear, and a bold new in-house movement.

TAG Heuer is gaining ground in Australia as Rolex prices climb and stock vanishes. With F1 backing and cultural cachet, it’s mounting a serious challenge.

Sydney’s running scene has exploded. With its Marathon now a Major and ASICS dropping a collector’s shoe, the city has officially gone stride for stride with the world.

Maserati and Alfa Romeo are hinting at a manual supercar, built in Modena, reviving their shared legacy just as the analogue era nears extinction.

Luxury’s long boom is over. As the global market corrects, Hermès, Rolex and Cartier thrive. while LVMH, Gucci and Swatch face harsh new realities.

We tried and tested ten of the most popular men's t-shirt brands.

Sydney’s real estate market is thriving, and Gavin Rubinstein is reaping the rewards. His recent On Time superyacht charter is the ultimate luxury escape for a super agent.

The Old Fashioned gets a modern upgrade with 1800 Añejo Tequila: ged, agave-rich, and smoother than your mate’s Hinge bio.

Chopard has opened its most ambitious Australian boutique at Chadstone, blending quiet luxury, heritage design, and collector favourites like the Alpine Eagle and L.U.C Chronograph.

Today, straps more than just a functional accessory; they’re redefining how luxury watches are worn, collected, and enjoyed.

A. Lange & Söhne’s ZEITWERK challenges Swiss tradition with digital-style mechanics, rare precision, and bold German design. It’s a watch that values craft over clout.

I thought I was fit until I did a VO₂ max test. It pushed me to the limit, but now it’s completely reshaped how I train.

Breitling joins forces with Erling Haaland to launch a trio of Chronomats with meteorite dials; two limited editions and one you’ll never be able to buy.

Rolex just topped YouGov’s most recommended brands in Australia. It’s hard to buy, heavily hyped, but clearly still the watch Australians trust the most.

Formula 1’s fastest growth story isn’t on track. In 2025, teams are powered less by petrol and more by corporate partnerships worth billions of dollars.

Australia now offers over 550 car models, from BYD EVs to American SUV, but is this glut of choice helping consumers, or just making it harder?

Time+Tide’s final Surfer release with ZENITH is a white ceramic summer-ready piece made for Australian conditions, limited to 100 and built to be worn.

Jeff Bezos’ wedding drew nearly 100 private jets to Venice, highlighting the extreme carbon cost of private aviation as U.S. billionaires fuel climate inequality.

Despite falling luxury spending in the U.S., fine jewellery sales are booming, with affluent consumers turning to gold and diamonds for both emotional and investment value.

Nissan has slashed prices on its best-selling SUV in Australia, but with Chinese SSUV market dominance is this a tactical shift, or a last resort?

Russell Crowe wore the Rolex Daytona ‘Tiffany’ at Wimbledon 2025: a bold, collector-grade statement piece that’s already turning heads and spiking resale prices.

Wimbledon might be known for its pristine lawns and muted applause, but behind the all-white dress code and strawberries lies a luxury racket that’s quietly printing millions.

As luxury watch sales stumble, a new wave of microbrands is winning over collectors with personality, storytelling, and surprisingly serious craftsmanship... at a fraction of the price.

Patricks’ AL1 capsules are a smart new solution for jet lag, combining clinically proven ingredients to help your body recover, refocus, and sleep better post-travel.

Getting pitted never looked so good.

The Breitling Superocean Heritage B01 Chronograph 42 is a laidback but serious diver that nails daily wear in Australia.

Racing legend Jacky Ickx says McLaren's biggest challenge won’t come from Red Bull... it’ll come from within.

Ferrari has trademarked two new model names, the SC40 and CZ26, fuelling speculation around a potential F40 tribute and a mysterious new collector’s car.