World's Most Exclusive Watch Brand Set To Open In Sydney

The ultra-exclusive maison has long been synonymous with stratospheric price tags, experimental design, and partnerships that span Formula 1, elite sport, and high culture. Until now, Australians who wanted one of the brand’s famously skeletonised creations had to travel abroad to secure a piece.

Best known for its partnerships with McLaren and Ferrari in Formula 1, Richard Mille has built its reputation on performance as much as prestige. Athletes like Rafael Nadal, sprinters Yohan Blake and Wayde van Niekerk, and F1 stars have all been spotted with its feather-light, shock-resistant watches strapped to their wrists.

These aren’t timepieces that sit in safes, they’re designed to withstand the most brutal sporting conditions while still commanding seven-figure price tags at auction.

Australia’s appetite for high-end watches has never been stronger. With Rolex, Patek Philippe boutiques thriving in Sydney and Melbourne, Richard Mille’s arrival signals that the market is mature enough to support one of the most exclusive names in horology.

Oscar Piastri always seen wearing a Richard Mille.

Industry whispers suggest the new space will be located within five-star Capella Sydney, creating the perfect playground for international luxury travellers and local collectors alike.

Why Australia. Why Sydney. Why Now?

Australia has quietly become one of the fastest-growing luxury watch markets, with collectors who punch well above their weight in appetite and spend. Sydney, as the nation’s undisputed luxury hub, offers the perfect stage a city where billionaires live in Point Piper, tourists pour into five-star hotels, and flagship boutiques thrive.

For Richard Mille, opening in November is no accident. Waiting lists for Rolex, Patek Philippe, and Audemars Piguet are already oversubscribed, Formula 1 is enjoying a surge in popularity thanks to Ferrari and McLaren partnerships, and Australians are increasingly unwilling to fly to Hong Kong, Singapore, Macau or Taipei for their fix of high-end horology.

For a city that prides itself on harbour views, G Wagens and a growing roster of luxury flagships, Richard Mille’s Sydney debut feels less like an experiment and more like an inevitability.

When the doors open later this year, it won’t just be another store launch, it will be Australia’s official entry into the highest echelon of watch culture. Let’s go!