"A watch is not an investment, it's an expensive toy, and you should buy it accordingly."

"A watch is not an investment, it's an expensive toy, and you should buy it accordingly."
Don't get duped.
Smart watches are becoming more like watches again.
The Oscars is always a prime opportunity for watch spotting – and this year's show, officially the 95th Academy Awards, was no exception.
We share a sneak peek inside the Oscars' most exclusive spot.
Feat. Jacob Elordi.
"It's about the attitude of the company and the culture of the company that you show that you really are a 21st-century company."
Finally, a mechanical dive watch a real diver would actually dive with.
Looks like a million bucks.
A fancy fish dinner, Schaffhausen style.
Here's our picks for the best watches of the night.
"Fugayzi, fugazi. It's a whazy, it's a woozie."
The TAG Heuer boss shares his vision for the future of luxury watchmaking.
AP reminds us all who's boss.
The best way to get your hands on a piece of watchmaking history.
A deep dive into the best watches to wear when things get wet.
Saving time and money has never looked so good.
"It's as close as you can get to an understated Richard Mille – if such a thing is even possible..."
These best cycling watches will help you smash those kms... or miles.
More Pateks than you can shake some salt at.
"The rizzard of Aus."
The Zenith Defy Skyline Skeleton is a real star.
Time to get your power suit dry cleaned.
The perfect watch for the outdoors?
Don't get deflated about inflation.
It's a slightly classier piece than Nadal's Richard Mille, it has to be said.
A big watch that's easy to miss.
"Functional yet beautiful, luxurious yet unpretentious, and inextricably designed with the ocean in mind."
The legend continues.
A complicated watch for an uncomplicated man.
"I don't trust a single thing this man says."
He might have lost the game, but his wrist game is still pretty good.
Get wound up about it.
El Presidente gets deposed.
The best way to buy a second-hand Rolex?
C'est magnifique!
Strapping lads.
Old habits die hard another day.
Insensitive or innocuous?
Better than a gold trophy.
Sometimes less is more.
“The things you own end up owning you. It’s only after you’ve lost everything that you’re free to do anything.”
It's also the most water-resistant watch ever made.
Speculation time.
We make the case for the Swiss watchmaker's capable luxury sports watch.
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